Work
Selected case studies and architecture. The write-ups on the blog cover the thinking; these pages cover the delivery.
Case study
Unified Commercial Data Foundation & Account 360
Connecting Salesforce Sales Cloud and Marketing Cloud into one commercial operating layer — then putting it in front of sales.
Architecture
Marketing Analytics Lakehouse on AWS
End-to-end multi-channel campaign tracking: ad platforms, website, CRM, and marketing tools unified into reporting-ready models.