Case study · Wilsonart

Unified Commercial Data Foundation & Account 360

Connecting Salesforce Sales Cloud and Marketing Cloud into one commercial operating layer — then putting it in front of sales.

Context

Multi-brand industrial manufacturer

Scale

~600 Salesforce users · 5 brands · NA & EMEA

Platform of record

Governed AWS analytics for Sales & Marketing

The problem

Sales Cloud and Marketing Cloud ran as separate systems. Funnel and pipeline reporting took weeks — or was not possible at all. Sales lacked a single, current view of the account.

What changed

01 · Foundation

Unified commercial data

Integrated Sales Cloud and Marketing Cloud through data model, process design, and adoption — one commercial data layer instead of two disconnected clouds.

02 · Execution

Account 360

Restructured Account and Opportunity data into a proactive, insight-driven view so sales teams can act on the full account, not a fragment of it.

Result

Funnel and pipeline reporting that once took weeks now lands in hours to days. ~90% of marketing spend is attributable across the customer lifecycle.