About

I'm Andy Simon, a GTM Systems & Revenue Technology leader. I've spent sixteen years building the systems layer that connects sales, marketing, and data across complex B2B organizations — running global GTM technology portfolios spanning CRM, marketing automation, service, web analytics, and data platforms.

The work I care most about sits where architecture meets budget: reallocating spend from underused capabilities into higher-impact platforms, and putting AI to work on governed data instead of wishful data. A recent example: a lakehouse pipeline that lands ad platforms, GA4/GTM, and CRM data in S3, Lake Formation, and Redshift via Lambda and Glue — making roughly 90% of marketing spend attributable across the customer lifecycle.

This blog covers GTM stack architecture, buy-vs-build judgment, revenue data infrastructure, and the engineering underneath it. The site itself is the lab: the deployment pipeline, the analytics integration, and the interactive tools in the sandbox are all described in the posts.

Find me on LinkedIn, browse the code on GitHub, or reach out at andy.simon@protonmail.com.

Curious? Press ` on any page. This site and its posts are drafted with AI assistance; every claim and number is mine and verified.