Andy Simon's blog — GTM systems and revenue technology
- 2026Don't Be the Relay: The Meat-Proxy Norm for AI Rollouts
- One Revenue System, Not a Tool Collection
- AI on Governed Data: Why GTM AI Fails at the Data Layer
- Buy vs. Build for the GTM Stack
- 2025GA4 Data API at Build Time: The Pipeline That Outlived Its Widget
- Go-Live Is Not Adoption: What a Terminal Easter Egg Taught Me
- Static Export on Next.js, S3, and CloudFront: What $0.62/month Bought and What It Cost
- What Blocks a Deploy: Risk-Tiering Tests for a Production Site
- Send the Scenario, Not the Screenshot
- S3 + CloudFront Deploys: What Each Gate Refuses to Ship