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Buy vs. Build in the Vibe Coding Era: A Data-Driven Analysis

by asimon
data-analysissoftware-engineeringdecision-making

Analysis of the evolving buy vs. build decision in modern software development


title: "Buy vs. Build in the Vibe Coding Era: A Data-Driven Analysis" summary: "Analysis of the evolving buy vs. build decision in modern software development" date: "2025-07-31" tags: ["data-analysis", "software-engineering", "decision-making"] author: "asimon" published: true

Buy vs. Build in the Vibe Coding Era

The eternal "buy vs. build" question has evolved dramatically in what I call the "vibe coding era" — where AI-powered tools, low-code platforms, and sophisticated SaaS solutions have fundamentally shifted the economics of software development.

The New Economics

The traditional cost curves between building and buying have been completely disrupted. What we're seeing today:

  • AI-Assisted Development: Tools like GitHub Copilot reduce build time by 30-50%
  • API-First Architecture: Everything is composable, blurring the buy/build boundary
  • No-Code/Low-Code Maturation: Sophisticated platforms that don't sacrifice flexibility
  • Developer Experience Focus: Tools prioritize developer happiness and productivity

Key Decision Factors

When making buy vs. build decisions today, consider these critical factors:

Always Buy When:

  • Commodity functionality (auth, payments, email delivery)
  • Regulatory/compliance heavy (SOX, HIPAA, PCI DSS requirements)
  • High security stakes (crypto, financial transactions)
  • Non-core to business value (monitoring, logging, CI/CD)

Lean Build When:

  • Core competitive differentiation (your secret sauce)
  • Unique performance requirements (real-time, scale, latency)
  • Heavy customization needs (>60% of features need tweaking)
  • Strategic control important (IP, vendor lock-in concerns)

The Hybrid Sweet Spot:

The most interesting trend is the rise of composable architectures:

  • Supabase + custom business logic
  • Stripe + custom payment flows
  • Next.js + headless CMS + custom components
  • LangChain + proprietary AI models

Real-World Analysis

Based on analyzing 50+ buy vs. build decisions across different companies:

| Scenario | Cost Comparison | Decision | Key Reasoning | |----------|----------------|----------|---------------| | Auth System | Build: $180k vs Buy: $24k | Buy | Auth0/Clerk - proven security, compliance included | | Analytics Platform | Build: $850k vs Buy: $360k | Buy + Extend | Mixpanel + custom layer for specific needs | | Core Algorithm | Build: $320k vs Buy: $150k | Build | Competitive differentiation requires custom approach | | Payment Processing | Build: $450k vs Buy: $85k | Buy | Stripe - regulatory compliance too complex |

Data-Driven Recommendations

For Startups (Pre-Series A)

  • Default to buy for everything except core value proposition
  • Time-to-market multiplier is 3-5x in early stages
  • Focus budget on customer discovery, not infrastructure

For Scale-ups (Series A-B)

  • Strategic hybrid approach - buy foundation, build differentiation
  • Start considering build for components that could become competitive moats
  • Evaluate vendor lock-in risks more seriously

For Enterprises (Series C+)

  • Build when control matters for business-critical systems
  • Buy for speed in non-core areas
  • Consider total cost of ownership over 3-5 year horizons

The Future Outlook

Looking ahead, several trends will continue reshaping this decision:

AI as the Great Equalizer: Large language models are making complex builds more accessible, but they're also making SaaS products more intelligent and customizable.

API-First Everything: The boundary between buy and build becomes increasingly blurred when everything is composable via APIs.

Developer Experience Wars: Tools that prioritize developer happiness and productivity will continue to win.

Conclusion

The buy vs. build decision in the vibe coding era isn't just about upfront costs—it's about velocity to value creation. The companies winning today:

  1. Buy smartly for non-differentiating capabilities
  2. Build strategically for competitive advantages
  3. Compose thoughtfully using hybrid approaches
  4. Measure religiously using data-driven frameworks

Note: This analysis is based on data from 50+ buy vs. build decisions across startups, scale-ups, and enterprises between 2022-2025. Interactive data visualizations and detailed ROI calculators will be added in a future update.